It’s no secret that social media has dominated our lives in recent years. Facebook is close to 2 billion registered users, 400 million snaps are shared on Snapchat per day and the user-submitted YouTube video with the most views is “Charlie bit my finger” with over 845 million views.
Therefore, the question for many businesses is no longer “Should I use social media?” but instead “How do I use social media?”
We could go on for hours about how you should use social media effectively for your business, but you don’t have time for that, and quite frankly…neither do we! Instead we are going to provide you with the top 3 tips to get you started on your social media journey.
Before you invest valuable time and money into social, you first need to decide whether people will engage with what you have to say. The successful businesses on social media don’t talk about how fantastic their products are and why you should buy them, instead they find something that links what they do with a subject matter people are interested in.
The overall aim for any business on social media should be to build up an army of dedicated followers that are passionate about the same things you are passionate about. By doing this, you are creating an element of trust which will in turn lead to your followers remarking about your brand to their friends. When you then implement the direct marketing strategies that are intended to drive purchasing behaviour, your prospective customer will already feel like they know you and will be much more responsive to what you have to say.
A fantastic example of this is Red Bull. There are only a limited amount of things you can say about energy drinks, and let’s face it, nobody really cares about them do they? But millions of people care about high-octane, adrenaline fuelled, extreme sports! See the link? Clever huh!
Choose Your Platform Wisely
There are more social media platforms out there than you can shake a digital stick at. The thing to remember is they are all very, very different. Understanding how consumers engage with each platform is a vitally important step you must take before you start your journey.
Let’s take Pintrest for example. If you’re a retail brand with a slick e-commerce website then you should definitely look at using this platform as it can generate a huge amount of traffic, however it’s not going to work for a high street mortgage advisor.
Budget and resources are also going to play a factor when deciding the platform for you. Spread your budget too thinly over too many platforms and you are not going to gain the impact you would if you focussed your efforts. Spend too little time on each platform and your efforts are going to fall flat.
For many people (especially millennials), social media is a way of life. This is where they hang out online with their friends, watch videos, ‘tag’ each other in funny pictures (memes) and keep up-to-date with their celebrity gossip and world news.
There is a time and place for being super serious and corporate, but largely, social media is not that place. Be conversational with your approach, try give it that human touch and don’t be afraid to shy away with humour.
If you haven’t already, check out American fast-food brand Wendy’s Twitter Feed…a great example of how being human can work wonders for your social strategy.
If you want to find out how we can help you with these top 3 tips, and so much more, contact us today.