Pay-per-click advertising at it’s best.
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
Direct advertising on social, commonly known as Social PPC (pay-per-click), is a must for many brands operating in that space. Platforms like Facebook or Twitter are businesses, and therefore need to make money. In order for them to do this they restrict the amount of content that followers of pages see, forcing brands to invest in channels such as Social PPC. Whilst this may seem like a dirty trick, it actually creates a fantastic opportunity. Not only can brands communicate to their dedicated following through the content they post, but they can directly influence consumer behavior by using clever adverts.
At Permission we take our Social PPC very seriously. We don’t hide behind confusing terms like ‘click-through-rate’ or ‘total impressions’ in the hope that you will nod your head so we can keep taking your money. Nope, none of that here. We simply create powerful adverts that’s drive real results, in real time.